Graphic Communication
Graphic Communication conveys information and ideas through the organisation of images and words. You will explore and understand user and audience needs and how these groups respond to various forms of visual communication, as well as how changes to working practices lead to new forms of communication and presentation.
ENTRY REQUIREMENTS
- GCSE Graphics: Grade 5
- BTEC First Diploma: Merit
- Portfolio
RECOMMENDED SUBJECT COMBINATIONS
WHAT TO EXPECT
A-level Graphic Communication is an exciting and rewarding experience. Students will develop proficiency in various graphic design software such as Adobe Illustrator and Photoshop. Practical skills will be developed by learning traditional techniques such as sketching, Typography and layout design. Design principles will be covered where you will understand fundamental concepts such as colour theory composition and visual hierarchy.
UNITS STUDIED
- Component 1: Personal Investigation
- Component 2: Externally Set Task
HOW IT IS ASSESSED
- Component 1: A Portfolio of work which equates to 60% of the final grade.
- A supporting 1000–3000-word Contextual Essay.
- Component 2: Externally set exam with a 15-hour Examination at the end of the course in the second year.
TRANSFERABLE SKILLS
- Research and investigate
- Analyse and evaluate work
- Develop and experiment
- Refine work as it develops
PROGRESSION
After completing A-level Graphic Communication, there are several exciting pathways you can pursue, whether in further education or directly in the workforce. Here are some of the most common options:
Further Education
- University Degrees:
- Graphic Design: A focused study on visual communication and design principles.
- Illustration: Specializing in drawing and visual storytelling.
- Advertising and Marketing: Exploring the intersection of design and promotional strategies.
- Animation or Motion Graphics: Learning about dynamic visual communication.
- Foundation Courses: Art and Design foundation programs can help you develop a strong portfolio and refine your skills before pursuing a degree.
- Specialized Training: Short courses in specific software (e.g., Adobe Creative Suite), branding, or web design can enhance your skill set.
Career Opportunities
- Graphic Designer: Working in various industries to create visual content for print, web, and social media.
- Illustrator: Producing artwork for books, magazines, and advertising.
- Brand Designer: Developing visual identities and branding strategies for companies.
- Web Designer: Designing and creating user-friendly websites and digital platforms.
- Advertising Specialist: Crafting visuals for marketing campaigns and advertisements.
- Motion Graphics Designer: Creating animated graphics for video, television, or online content.
- Print Production Specialist: Overseeing the production process for printed materials.
Skills Development
- Portfolio Building: Your A-level projects will help you create a diverse portfolio, which is crucial for applying to jobs or further education.
- Networking: Connecting with peers and industry professionals can open doors to internships and job opportunities.
- Freelancing: Many graphic communication graduates start freelancing, offering their services to clients while building experience.
Industry Experience
Internships and Work Placements: Gaining real-world experience through internships can provide valuable insights and enhance your employability.
Overall, A-level Graphic Communication offers a strong foundation for various paths, whether you choose to continue your education or dive directly into the creative industry. The skills you acquire will be valuable in a range of fields, making you adaptable in a dynamic job market.
WHY CHOOSE THIS SUBJECT?
This course will facilitate students to explore their creative approaches through a combination of handmade and digital courses. Students will expand their understanding of Photoshop through experiments and investigations in response to set briefs. This course will build a professional portfolio to support entry to higher level art courses and apprenticeships.